Engineered by our brilliant scientists to look, feel and act like human hair by aligning proteins into strands of hair. PROTA Organic hair is an entirely new category of hair: neither human nor synthetic. It’s completely organic and natural. Human hair is expensive and synthetic hair is unnaturally shiny, tangles, and will melt if heat is applied. The only difference is that human hair is made from keratin protein, whereas PROTA Organic hair is made from collagen protein.